Positioning New Brand Name – Edenred Services in the Midst of a Strong Competitor

Client Overview Edenred Services, formerly known as Accor Services, is a French multinational specializing in employee benefits. They entered the Indian market in 2006 as Accor Services and rebranded to Edenred Services in 2010. That same year, they planned to introduce smart cards and a loyalty business. Challenges Action Phase 1 – Brand Positioning and […]