Client Overview:
HT Media is a prominent Media and Entertainment Company with over 6,000 employees. In 2016, HT Media aimed to expand its Mumbai Edition and Radio Business simultaneously. Attracting top talent quickly was challenging due to the strong presence of long-term established competitors in the media industry.
Challenges:
- Strong competition in the market shrinking the talent pool
- Aggressive growth plans requiring rapid talent infusion
- Managing salary budgets effectively
Action:
Phase 1: Talent and Industry Mapping
- Conducted talent mapping within similar sectors, categorizing by company, function, and level
- Researched other relevant sectors to identify the closest talent match
- Maintained a comprehensive and vetted talent database
Phase 2: Execution of Hiring Strategy
- Identified key talent in the market and established contacts
- Attracted leadership-level resources to create a ripple effect
- Conducted strong salary negotiations backed by thorough planning
Phase 3: Enhanced Hit Ratio Between Offer to Joining
- Established strong communication channels with offered candidates
- Engaged candidates to communicate the company’s vision and growth plans
- Anticipated offer declines well in advance through clear communication
Conclusion:
- Successfully acquired the right talent in a short duration
- Achieved diversity of skills by sourcing talent from related industries
- Controlled costs due to a robust talent pipeline and backup plans
- Improved offer to joining hit ratio