Positioning New Brand Name – Edenred Services in the Midst of a Strong Competitor
Client Overview Edenred Services, formerly known as Accor Services, is a French multinational specializing in employee benefits. They entered the Indian market in 2006 as Accor Services and rebranded to Edenred Services in 2010. That same year, they planned to introduce smart cards and a loyalty business. Challenges Action Phase 1 – Brand Positioning and […]
Partnering with Business During the Growth Phase Through Talent Mapping
Client Overview: HT Media is a prominent Media and Entertainment Company with over 6,000 employees. In 2016, HT Media aimed to expand its Mumbai Edition and Radio Business simultaneously. Attracting top talent quickly was challenging due to the strong presence of long-term established competitors in the media industry. Challenges: Action: Phase 1: Talent and Industry […]